The competition between Intel and AMD runs deep, with the 2 firms continuously vying to take the absolute best processor crown. However few folks would have anticipated the aggression contained in a brand new playbook introduced through Intel, which insinuates that AMD is promoting “snake oil” to unsuspecting consumers.
The claims had been made in a slide deck dubbed “Core Truths,” the principle argument of which is that AMD’s CPU naming conventions would possibly confuse customers and conceal previous structure within newer-seeming merchandise.
As an example, Intel immediately calls out the Ryzen 5 7520U chip, which it notes is constructed on Zen 2 structure that debuted in 2019, regardless of the chip happening sale in 2022. Intel says its personal similar chip (the Core i5 1335U) is 83% sooner than the Ryzen 5 7520U, although AMD markets its chip as containing brand-new tech.
Intel is going past simply arguing that that is deceptive, as a substitute placing it along photographs of a snake oil supplier and a dodgy-looking used automobile salesman. The inference from Intel is obvious: AMD’s product-naming is deliberately complicated and may finally end up bamboozling patrons.
Does Intel have some extent?
It’s arduous to argue that Intel’s slide deck is fully excessive. AMD’s CPU naming conference is rather complicated. It really works like this: as a substitute of differentiating CPU structure through technology, AMD now says that every one of its cell chips fall beneath the most recent Ryzen 7000 title.
The 3rd quantity within the chip’s title denotes the structure – the 2 in 7520U method Zen 2, as an example – however that departs from AMD’s long-held naming practices and may confuse patrons, who would possibly see the seven and suppose they’re getting a brand-new structure.
However Intel itself doesn’t have fully blank fingers. The corporate’s (simply launched) 14th-generation desktop chips are necessarily refreshed Thirteenth-generation Raptor Lake processors, whilst the impending Core 100 collection is rumored to additionally recycle Raptor Lake portions.
So sure, Intel does have some extent in calling out AMD’s complicated chip naming gadget, and we shouldn’t forget about that. But it surely could be observed as a rather cynical play when Intel itself has been to blame of incorporating previous architectures into new merchandise. It simply underlines the truth that when searching for PC portions, you want to do your analysis to make sure you get precisely what you’re anticipating.
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