Deals
Microsoft Discussed Selling Bing to Apple as Google Replacement
- Microsoft executives pitched Apple’s Cue on a deal around 2020
- Apple ultimately stuck with Google as default search engine
Over the years, the companies have discussed other ways to make Bing the preferred option, though Apple ultimately stuck with Google.
Photographer: Gabby Jones/BloombergMicrosoft Corp. discussed selling its Bing search engine to Apple Inc. around 2020, a deal that would have replaced Google as the default option on the iPhone maker’s devices, according to people with knowledge of the matter.
Executives from Microsoft met with Apple’s services chief, Eddy Cue, who brokered the current search engine relationship with Alphabet Inc.’s Google, to discuss the possibility of acquiring Bing, said the people, who asked not to be identified because the situation was confidential. The talks were exploratory and never reached an advanced stage, they said.