Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Have the new Apple Pencil Pro for your iPad Pro or Air? Start with these apps to try out the new skills
By Jacob Krol published
With the Apple Pencil Pro, iPad Air with M2, and iPad Pro with M4 officially available, developers are pushing out updates using new features like squeeze and haptics.
The best video editing apps 2024
By Steve Clark last updated
Updated Our experts have tested the best video editing apps on mobile - whether you need professional post-production tools or social media-friendly clips.
iPhone 16 Pro Max: latest news, rumors and everything we know so far
By Alex Walker-Todd last updated
Updated There's already a lot of conversation about rumored features that didn't make the iPhone 15 Pro series, so which of these will instead arrive on the iPhone 16 Pro Max?
iPhone 16 Pro: latest news, rumors and everything we know so far
By Axel Metz last updated
Updated Here's everything we've heard so far about Apple's rumored iPhone 16 Pro device, from its release date to its features.
iPhone 16 Plus: latest news, rumors and everything we know so far
By James Rogerson last updated
Updated There are now numerous iPhone 16 Plus leaks, and you'll find them all here.
iOS 18 tipped to bring next-gen Siri and a time-saving AI notifications boost
By Alex Blake published
Notable AI improvements are coming to iOS 18, a new report claims, as Apple tries to catch its rivals.
iPhone 16: release date speculation, latest leaks, price predictions and more
By Axel Metz last updated
Updated Here's everything we've heard so far about Apple's rumored iPhone 16 device, from its release date to its features.
How to connect AirPods to Apple Watch
By Nikshep Myle published
In this guide, we look at how to connect the AirPods to the Apple Watch.
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